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"Brooks" replaced by "Broox"

A Roze is a Roze: The New Spelling Shifts

December 4, 2020 LauraWattenberg 4 min read 1 Comment

Even creative spelling has its rules—and those rules are changing. For generations, two letters have reigned supreme the realm of creative name spelling: Y and K. Parents replaced workaday vowels with Ys in names from Lynda to Paxtyn, and Cs with Ks in names like Karter and Khloe. The two […]

Wii and JUUL packages

U and I, uu and ii

June 26, 2019 LauraWattenberg 2 min read 11 Comments

Aa is for Aaron, oo is for Cooper, ee is for Lee. Traditionally, that’s as far as doubled vowels go. The letters u and i just don’t double up in American English, in words or in names. At least, they didn’t. In this, generation, ii names have taken hold. The […]

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