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Look Ma, No Consonants!

March 18, 2021 LauraWattenberg 2 min read 5 Comments

Vowels have been squeezing out consonants in names for years. Now they’re cutting out the middleman. More and more, vowel sounds follow one another in baby names without any consonant buffer—just ask Liam or Noah.

Picture of a secret door in a bookcase

The Secret Lives of Jenny and Jessie

March 12, 2021 LauraWattenberg 3 min read 3 Comments

Psst…you know Jenny and Jessie, right? They’re the standard nicknames for Jennifer and Jessica, the two names that dominated American fashion for decades. No names could be more familiar. Well, once upon a time Jenny and Jessie weren’t the same nicknames-next-door that we know and love. In fact, they weren’t […]

"Brooks" replaced by "Broox"

A Roze is a Roze: The New Spelling Shifts

December 4, 2020 LauraWattenberg 4 min read 1 Comment

Even creative spelling has its rules—and those rules are changing. For generations, two letters have reigned supreme the realm of creative name spelling: Y and K. Parents replaced workaday vowels with Ys in names from Lynda to Paxtyn, and Cs with Ks in names like Karter and Khloe. The two […]

Wii and JUUL packages

U and I, uu and ii

June 26, 2019 LauraWattenberg 2 min read 11 Comments

Aa is for Aaron, oo is for Cooper, ee is for Lee. Traditionally, that’s as far as doubled vowels go. The letters u and i just don’t double up in American English, in words or in names. At least, they didn’t. In this, generation, ii names have taken hold. The […]

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