Rachel from Cardholder Services is a legend. Her robocalled promises to lower credit card interest rates have kept enforcement agencies busy for years. The Federal Trade Commission even has an official Rachel FAQ. But one question it doesn’t answer. Why is she named Rachel? The name wasn’t just a random […]
What if you could tap into society’s psyche and see how names frame our collective mental narratives? Now, perhaps you can. An artificial intelligence engine paves the way. Talktotransformer.com lets any user harness the power of a neural network system trained to write text. Just enter the beginning of a […]
My Hungarian Fishing License has been processed. I should arrive 15 minutes before my scheduled doctor’s appointment in Bogotá. My flight to São Paulo is ready for online check-in. Not to brag, but I have a pretty great email address. I was on Gmail early and managed to grab a […]
How do you name an archetype? An idealized concept should feel realer than reality, summing up your whole image of a slice of the world. Whatever name you choose, it will reveal a lot about your worldview. That’s certainly the case with the online subculture of “incels” and the two […]
Amazon put us on a collision course. Not that we couldn’t see it coming—Apple’s Siri had sent early-warning signals years before. With Amazon’s “virtual assistant” Alexa, though, there was no escape. Human names and virtual names met head on, and the human names blinked. Alexa was America’s fastest-falling baby name […]
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