The 2024 Name of the Year is Shaboozey
The artist behind the year’s biggest song has a name that, like his music, challenges our impulse to categorize.
Living the Jream? It Depends Who You Ask.
A new spelling trend reveals a complicated linguistic divide.
Can You Compare Jennifer and Tawanda?
A major economic study found that employers respond differently to resumes with “Black” and “White” names. But which names, exactly? A closer look raises questions.
One Name, Two Very Different Hollywood Eras
The name Nakia was a celebrity-driven hit, but not because of Black Panther.
In Search of Antique African-American Names
Were there distinctly African-American names a century ago? And if so, how do we find them?
When Everything Changed
Is there a “before” and “after” moment in modern American history? A time when the trajectory changed, when we started living and thinking differently?
Breonna is the 2020 Name of the Year
The symbolic power of names was front and center in 2020. Physicians and politicians wrangled with the implications of different names for the virus that brought society to its knees. Brands with “nostalgic” slave names like Aunt Jemima and Uncle Ben were finally retired. And throughout, a rallying cry reminded […]
The Two Biggest Stories from the Annual Baby Name Data
The two biggest baby name stories of 2019 were more about substance than style. The top hitmakers—the late hip-hop artist Nipsey Hussle and the film The Hate U Give—made their marks across names as varied as Kross and Sekani, Ermias and Seven. In the process, they helped define a cultural […]
Brand Curse: The Name Jemima in America
This week the Aunt Jemima pancake brand name was “retired,” bringing an end to a 131-year advertising minstrel show. The brand’s current owner, Quaker, finally bowed to the reality that no cosmetic makeover could rehabilitate a character, and business, built on a romanticized fantasy of owning human beings as property. […]
Implicit Bias in Names: An Unintentional Case Study
As our nation confronts the massive toll of systemic racism, a viral video on the subject has been viewed millions of times. In simple animation, the video presents two hypothetical American boys, one white and one black. The two characters become avatars of the multigenerational effects of privilege on one […]
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