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Protester holding sign: "BREONNA'S LIFE MATTERED"

Breonna is the 2020 Name of the Year

December 17, 2020 LauraWattenberg 5 min read 3 Comments

The symbolic power of names was front and center in 2020. Physicians and politicians wrangled with the implications of different names for the virus that brought society to its knees. Brands with “nostalgic” slave names like Aunt Jemima and Uncle Ben were finally retired. And throughout, a rallying cry reminded […]

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What is Your Pick for the Name of the Year?

November 17, 2020 Namerology 1 min read 35 Comments

What name is a time capsule of this year? What is the 2020 Name of the Year? Every year, we ask the name-savvy public to weigh in on the Name of the Year. This year it may seem a tall order, asking a single name to capture such a momentous […]

The 2019 Name of the Year is Karen

December 17, 2019 LauraWattenberg 6 min read 15 Comments

How a quintessential baby boomer name became a slur aimed at Generation X In 2019, the generation gap came charging back. We’d already seen warning signs of its approach in the form of older people bad-mouthing millennials, but the 2019 version was no longer as simple as old vs. young. […]

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