When identity is on the line—personal or national—every detail of a name matters.
You need to choose a name. You want it to be simple and memorable yet inoffensive to anyone, anywhere. And oh yeah, it’s literally a matter of life and death.
A name can spark a fashion craze or a flame war, symbolize change, or capture a cultural moment in a single word. What was the 2021 Name of the Year?
The symbolic power of names was front and center in 2020. Physicians and politicians wrangled with the implications of different names for the virus that brought society to its knees. Brands with “nostalgic” slave names like Aunt Jemima and Uncle Ben were finally retired. And throughout, a rallying cry reminded […]
What name is a time capsule of this year? What is the 2020 Name of the Year? Every year, we ask the name-savvy public to weigh in on the Name of the Year. This year it may seem a tall order, asking a single name to capture such a momentous […]
How a quintessential baby boomer name became a slur aimed at Generation X In 2019, the generation gap came charging back. We’d already seen warning signs of its approach in the form of older people bad-mouthing millennials, but the 2019 version was no longer as simple as old vs. young. […]