The 2024 Name of the Year is Shaboozey
The artist behind the year’s biggest song has a name that, like his music, challenges our impulse to categorize.
The 2023 Name of the Year is, of Course, Barbie
You know about the movie. Now let’s talk about the name, and what it says about identity today.
The 2022 Name of the Year is Volodymyr
When identity is on the line—personal or national—every detail of a name matters.
The 2021 Name of the Year is Delta
You need to choose a name. You want it to be simple and memorable yet inoffensive to anyone, anywhere. And oh yeah, it’s literally a matter of life and death.
What is Your Pick for the 2021 Name of the Year?
A name can spark a fashion craze or a flame war, symbolize change, or capture a cultural moment in a single word. What was the 2021 Name of the Year?
Breonna is the 2020 Name of the Year
The symbolic power of names was front and center in 2020. Physicians and politicians wrangled with the implications of different names for the virus that brought society to its knees. Brands with “nostalgic” slave names like Aunt Jemima and Uncle Ben were finally retired. And throughout, a rallying cry reminded […]
What is Your Pick for the Name of the Year?
What name is a time capsule of this year? What is the 2020 Name of the Year? Every year, we ask the name-savvy public to weigh in on the Name of the Year. This year it may seem a tall order, asking a single name to capture such a momentous […]
The 2019 Name of the Year is Karen
How a quintessential baby boomer name became a slur aimed at Generation X In 2019, the generation gap came charging back. We’d already seen warning signs of its approach in the form of older people bad-mouthing millennials, but the 2019 version was no longer as simple as old vs. young. […]
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