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How Alexa the Product Conquered Alexa the Name

May 31, 2019 LauraWattenberg 3 min read 5 Comments

Amazon put us on a collision course. Not that we couldn’t see it coming—Apple’s Siri had sent early-warning signals years before. With Amazon’s “virtual assistant” Alexa, though, there was no escape. Human names and virtual names met head on, and the human names blinked. Alexa was America’s fastest-falling baby name […]

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