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Vintage print ad showing "mammy" figure with pancakes, and a description of "old-time plantation flavor"

Brand Curse: The Name Jemima in America

June 19, 2020 LauraWattenberg 6 min read 10 Comments

This week the Aunt Jemima pancake brand name was “retired,” bringing an end to a 131-year advertising minstrel show. The brand’s current owner, Quaker, finally bowed to the reality that no cosmetic makeover could rehabilitate a character, and business, built on a romanticized fantasy of owning human beings as property. […]

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