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The Art and Science of Names founder Laura Wattenberg is the author of the Baby Name Wizard books and the original creator of Her research-based approach to names, and groundbreaking tools like the NameVoyager grapher and MatchMaker name finder, have helped change the way the world views baby names. is the home for name enthusiasts, and anyone with a naming question that they’d like answered with an analytical mindset and a positive attitude. We hope you’ll join our community; the wide world of names awaits!