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5 Names that Mattered in 2020

December 22, 2020 LauraWattenberg 6 min read 1 Comment

The pace of news was set to double-time in 2020, and name news was no exception. Names made headlines as they were chosen, abandoned, celebrated, mocked, debated and redefined. These five names made their mark on a year like no other. COVIDThe many names given to the virus that paralyzed […]

Protester holding sign: "BREONNA'S LIFE MATTERED"

Breonna is the 2020 Name of the Year

December 17, 2020 LauraWattenberg 5 min read 3 Comments

The symbolic power of names was front and center in 2020. Physicians and politicians wrangled with the implications of different names for the virus that brought society to its knees. Brands with “nostalgic” slave names like Aunt Jemima and Uncle Ben were finally retired. And throughout, a rallying cry reminded […]

"Brooks" replaced by "Broox"

A Roze is a Roze: The New Spelling Shifts

December 4, 2020 LauraWattenberg 4 min read 1 Comment

Even creative spelling has its rules—and those rules are changing. For generations, two letters have reigned supreme the realm of creative name spelling: Y and K. Parents replaced workaday vowels with Ys in names from Lynda to Paxtyn, and Cs with Ks in names like Karter and Khloe. The two […]

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